The Trait d'Union call for applications was launched on October 8. On the initiative of PROMAS, the Maison du Savoir-Faire et de la Création (MSFC) and the Groupement de la Fabrication Française (GFF), members of the UFIMH and with the support of DEFI. This new program will enable five creative, committed French fashion brands to benefit from personalized, high-quality support as they move towards the Fabriqué en France.

A premium fiber, grown and increasingly spun and woven in Europe for high-end markets, flax meets new expectations in the textile sector. While the redeployment of the hemp industry is more recent on the Old Continent, hemp is proving just as promising.

In France, some thirty specialist retailers play a crucial role in helping consumers identify, understand and favor locally produced fashion brands. Two examples from Paris: L'Appartement Français and l'Habit Français.

Run by volunteers, the Fédération Indépendante pour le Made in France (FIMIF) fights against the use by brands and distributors of markings that mislead consumers into believing that their products are made in France.

Although they appreciate it, the French are unfamiliar with the rules and labels that govern the use of Made in France labels.

FACIM would like to see more French textile and clothing manufacturers included in public procurement contracts. Hence a guide to raise buyers' awareness.